The fast moving consumer landscape is constantly evolving as the retail revolution gains pace.
Choice is everywhere, in store, online, and across every media channel. The threats are price erosion and dilution of consumer loyalty. Brands need to build trust across all routes to market and use innovation to help engage and retain their audience. Innovation helps build relationships, protects brand equity and delivers an unassailable advantage over the competition. Bold thinking and disruptive marketing is the order of the day.
At WPA Pinfold we know how to harness innovation and ensure it is fit for market – keeping your brand front of mind.
Here are some future insights that are influencing current retail thinking.