From 25th to 2nd in three years
We are delighted to announce that at the DBA award ceremony on February 12th – held at London’s Tobacco Dock – we picked up another three Design Effectiveness Awards.
We achieved a complete podium finish, with two out of three wins in brand packaging categories. We took away a Gold for Daniel Thwaites, plus a Silver for Fair Trader. This brings our grand total to eleven awards in recent years, and moves us up to second in the UK Design Effectiveness League table.
GOLD: Our brand packaging design work for Daniel Thwaites’ Microbrewery Crafty Dan has received outstanding feedback since launch and has given Crafty Dan a powerful on-shelf and on-bar presence in the highly competitive beer market. Crafty Dan reported a 590% increase in average sales, and opened up nine new export markets.
SILVER: We rebranded and designed packaging for Fair Trader to position them as a successful, dependable and ethical retail business, giving them the brand equity they required to become a reputable and profitable fair trading cooperative. Following the rebrand and packaging design, investor numbers increased by 72%, and overall turnover increased by 25%.
WPA Pinfold director Myles Pinfold, says, “This year’s awards continue our winning streak and pay tribute to the trust of our loyal clients and give us the opportunity to demonstrate how our unique approach to brand planning and creative design can deliver real return on investment. This success proves yet again that a commitment to intelligent brand thinking is vital for success in today’s (and tomorrow’s) brand savvy markets.”
To find out about the awards we’ve already won in 2015 and learn more about how we think brands, visit www.wpa-pinfold.co.uk