WPA Pinfold

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Project

Branding and packaging

Client

Ministry of Tea

Product listed in leading multiples

A perfect blend of creativity

The branding and packaging for Ministry of Tea was designed to represent the unique qualities and values of this specialist tea company. MoT is dedicated to providing its customers with teas that are ethically sourced from small producers and cooperatives, often from far-flung corners of the earth, and the packaging has been designed to reflect this.

A bespoke icon was created for each individual tea, helping differentiate the styles whilst creating a harmonious look and feel. The new designs give the Ministry of Tea brand credibility, authenticity and added value. The distinctive brand enabled this small specialist independent to win national listings.