Harvey's Brewery rebrand
WPA Pinfold has redesigned Harvey’s brand,
which officially launched on 9th August at the Great British Beer Festival, Olympia. Harvey’s of Lewes is renowned for its wonderful range of cask ales, created in its traditional brewery that dates back to Victorian times. As the oldest independent Brewery in Sussex, Harvey’s needed to reaffirm
its credentials and reposition the brewery for a fresh generation. The redesign includes; classic typography, whilst the brewery icon is rendered
in copper which is complemented by a fresh turquoise, inspired by the Sussex coast – the tap handles and use of white is inspired by the local limestone cliffs. All these elements combine to create a unique, classical brand that gives Harvey’s the added value positioning it deserves.
Following the initial master rebrand, WPA Pinfold were also tasked with extending their range of beers into the scene of craft through the design and creation of their craft keg range of beers. Having already repositioned Harvey’s Brewery, our next step was to develop their packaging for their craft keg ranges to give them the premiumisation that championed the brands provenance and values. We really wanted to capture the very essence of Harvey’s community - championing local art with intelligent design that represented both the people and the successful history of the traditional brewery.
“We felt that WPA Pinfold’s solid expertise and in-depth knowledge of the brewing industry was key in ensuring our brand was in safe hands. The designers respected our heritage whilst enabling us to move forward and reach a fresh generation of drinkers.”