Ecowellness brand identity
Creating brands fit for market
The global wellness sector is a trillion dollar market and has an annual growth of over 7%. Hi-Mark is one of the leading suppliers of fitness products, a key part of this sector. Our brief was to position Ecowellness as a leading eco-friendly brand that complements today’s home lifestyle. We worked closely with the client’s in-house product designers to harmonise the brand look and feel, creating a clean, fresh and stylish range of products that harmonise with the contemporary home environment.
The packaging is designed to highlight the functionality of the products and to create a sense of accessibility for the home user. We created the clean and fresh look, environmental messaging, ‘Live Better’ tagline and special photographic effects to deliver a totally unique positioning in the market. The rebrand has given a massive uplift to sales and gained new global customers.
“This has been an exciting strategic brand project for WPA Pinfold and perfectly fits our strategy for global growth (we already work for Hitachi in Japan and Lifeplus in the USA). It is great to have clients who have been good friends come back to us for more, even after a space of several years.”