WPA Pinfold



Branding and packaging for Delvaux




increase in site visits

Creating tasteful design


The innovative chocolatier, Delvaux, briefed us to develop branding and packaging for a new product, a range of probiotic truffle balls, which help to keep the digestive system healthy. This was the first range of probiotic chocolate to be launched in the UK. We created the Prococo name, branding and a packaging solution that communicated both health values and the fact that the chocolates tasted delicious. The brand also had to reflect the authenticity and elegance of all Delvaux products. In the first twelve months after launch, all the leading premium health food outlets stocked the product.

The Delvaux rebrand
WPA Pinfold’s brand design for Delvaux focused on the core message to represent the authenticity of the product, repositioning it as a market leader and innovative chocolatier. In the first twelve months since launch, all the leading premium health food outlets have stocked the products. The brand project included a website redesign with an e-commerce facility, resulting in online sales and enquiries increasing ten-fold.

Since working with WPA Pinfold on our brand strategy and positioning within the sector, many more doors have opened for us. The new branding has been received well by our customers and orders have increased significantly.”

Managing Director