WPA Pinfold

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Project

Body Sculpture brand refresh

Client

Hi-Mark International

Giving shape to a classic brand

Body Sculpture is a global fitness brand with a 50-year pedigree. We rebranded this range in the 90s and, after approximately two decades of phenomenal growth, our Taiwanese client briefed us to re-align the brand with today’s retail environment.

Since our previous redesign, the brand had been managed by the client’s in-house team and had lost its direction. We cleaned up the brand logo, put the function back into the typography and created a look and feel that gave strong range integrity and added value.