WPA Pinfold


ASDA’s innovative 3D printing service

January 21, 2015

WPA Pinfold has helped to shape the brand identity and packaging for Asda’s new in-store 3D printing service – called ASDA 3DME.

Asda is making 3D printing available to everyone by bringing this innovative technology into their supermarkets. Using 360º scanning cameras, and with access to a palette of 6 million colours, the system creates accurate, highly realistic 8″ ceramic figurines of customers or their loved ones.

Trials of ASDA 3DME in the autumn proved hugely successful – customers wanted figurines to celebrate their weddings, sporting triumphs, military service, even before-and-after diets… Asda plans to take the 3D scanner on a roadshow throughout 2015.

The brand project included creating the packaging design, and the photography was used across all customer touch points to showcase the brand consistency. The simple, engaging brand uses emotive images of people to capture the essence of the personal feelings associated with the concept and unique photo-realistic ceramic figure.

The collectible set of WPA Pinfold staff figurines is not – as yet – available.


The Brand Impact Awards

September 14, 2015

At the risk of sounding like a broken record, our brand packaging design for Thwaites’ Crafty Dan has been shortlisted for yet another award! This time for a Computer Arts Brand Impact Award, proving that effective branding makes all the difference.

Following the launch of Crafty Dan, Thwaites saw a 590% increase in average sales per beer, a 33% increase in off-trade profit and a 15%increase in keg profit.

Our Crafty Dan packaging has shortlisted in the Wine, Beer and Spirits category, with winners being announced on September 16th at the award ceremony, taking place at the Grand Connaught Rooms in London.

The Brand Impact Awards celebrate creative excellence and consistency across brand and design, and we’re very excited to be considered for an award.

View the Wine, Beer and Spirits shortlist here. 


Fastest risers in the league

February 13, 2015

From 25th to 2nd in three years

We are delighted to announce that at the DBA award ceremony on February 12th – held at London’s Tobacco Dock – we picked up another three Design Effectiveness Awards.

We achieved a complete podium finish, with two out of three wins in brand packaging categories. We took away a Gold for Daniel Thwaites, plus a Silver for Fair Trader. This brings our grand total to eleven awards in recent years, and moves us up to second in the UK Design Effectiveness League table.

GOLD: Our brand packaging design work for Daniel Thwaites’ Microbrewery Crafty Dan has received outstanding feedback since launch and has given Crafty Dan a powerful on-shelf and on-bar presence in the highly competitive beer market. Crafty Dan reported a 590% increase in average sales, and opened up nine new export markets.

SILVER: We rebranded and designed packaging for Fair Trader to position them as a successful, dependable and ethical retail business, giving them the brand equity they required to become a reputable and profitable fair trading cooperative. Following the rebrand and packaging design, investor numbers increased by 72%, and overall turnover increased by 25%.

WPA Pinfold director Myles Pinfold, says, “This year’s awards continue our winning streak and pay tribute to the trust of our loyal clients and give us the opportunity to demonstrate how our unique approach to brand planning and creative design can deliver real return on investment. This success proves yet again that a commitment to intelligent brand thinking is vital for success in today’s (and tomorrow’s) brand savvy markets.”

To find out about the awards we’ve already won in 2015 and learn more about how we think brands, visit www.wpa-pinfold.co.uk

12009_WPA_FMCG_ECOWELLNESS news image

Ecowellness brand launches at ISPO

February 9, 2015

After a period of over ten years, when we rebranded their mainstream fitness equipment and accessories range, one of the world’s leading fitness brands has returned for us to rebrand their new eco range. Taiwanese manufacturer, Hi Mark, has grown exponentially over the last few years and has even built its own multimillion dollar manufacturing complex in Mainland China.

The client has built up an integrated global operation since its inception 25 years ago, which includes design, manufacture, distribution and marketing. However, when it comes to major rebrands and launches to western markets, we are their go-to brand consultancy.

The new branded range is a major development for the market and the scope of our work encompasses: brand identity, structural packaging design, equipment branding and packaging. The Ecowellness brand has just launched at one of the largest sport and fitness exhibitions, the ISPO in Munich.

“This has been an exciting strategic brand project for WPA Pinfold and perfectly fits our strategy for global growth (we already work for Hitachi in Japan and Lifeplus in the USA). It is great to have clients who have been good friends come back to us for more, even after a space of several years,” says our director of strategy and planning, Myles Pinfold.

View the full case study here.


Award-winning design 2015

December 14, 2014

This year, we are delighted to be adding THREE more Design Effectiveness Awards to our award repertoire, two of which have been for brand packaging.

Our brand packaging work for Crafty Dan and Fairtrader has won us two 2015 Design Effectiveness Awards. This brings our tally to eleven such awards since 2012, providing quantifiable evidence that our design is not only beautiful but effective as well.

Our craft beer packaging for Daniel Thwaites’ micro brewery has won a string of awards this past year, including a Graphis Award, International Beer Award, Good Design Award and HOW International, and now a Design Effectiveness Award. Our packaging design resulted in a 590% increase in sales, and keg margins are up 15%. For the brewery, the new range has been a lifeline. The beers have established Thwaites in the new craft beer keg sector and are already significantly outperforming the existing, established range of its micro brewery beers.

Our brand packaging for Fairtrader repositioned their products, adding value to the ethical merchandise they were sourcing, which resulted in a 24.6% increase in turnover and a 72% increase in number of investors.

We eagerly anticipate the award ceremony, held on February 12th at Tobacco Dock in London.